The LocAle scheme was created here in the Nottingham Branch in 2007. The catalyst was the buy out and subsequent closure of Hardy & Hansons by Greene King. They then started brewing various H&H beers at Bury St. Edmunds and transporting it all the way back to Nottingham. This led to thinking about the miles that the beer was traveling. Hence we coined the phrase”Beer Miles”.
Locale accredited pubs should always stock at least one real ale brewed at a brewery no more than 20 miles from door to door (this rule may vary in other CAMRA branch areas). A list of breweries that are “LocAle” to Nottingham branch pubs can be seen here. LocAle brewery List
Encouraging pubs to sell local beer reduces the “beer miles” thus benefiting the environment. In addition;
- It ensures more variety and diversity to the consumer, and hence better sales for the pub.
- It helps sustain the local micro brewers.
- It benefits the local economy.
The Nottingham branch now has over 170 pubs signed up to the scheme. Though initially the scheme was only in the Nottingham area it was then rolled out nationally, and now most branches have adopted the scheme and you can see LocAles up and down the country.
You will find that participating pubs will display appropriate stickers in windows and doors, visible from outside.
You will always know a LocAle because most will have a topper attached to the pump clip
You can find pubs in the scheme in the Nottingham area here. Pub List